Corporate broadcasters, take note. Broadband devices put us all on a level playing field. It’s no longer about the size of your tower or the output power … it’s all about content!
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I recently got a few emails and Facebook questions asking why KROB is playing commercials. “I thought Internet radio was free?”
Well it is, for you.
Internet broadcasters are held to a separate very strict set of standards for music royalty payments. Unlike commercial FM broadcasters who pay a set fee based on the amount of revenue that they generate, Internet broadcasters pay licensing fees based on “total listening hours”. That’s a number based on the aggregate number of listeners times the minutes that they spend listening. So, the more listeners we have, the more we have to pay. And not paying licensing fees is not an option. In a nutshell, the more successful you are in attracting listeners to your station, the more you pay. And now that KROB has been listed on iTunes and in the Windows Media Directory, we’ve become successful. At any given time there are several hundred listeners plugged in. And that gets expensive.
The commercials you hear on KROB are not paying me a salary, or even covering all of the expense … They simply help to defray a portion of the licensing fees.
I would love to run KROB commercial free, but unfortunately the economics of iCasting prevent that. I will promise to keep the commercial load very low and limited to just a few minutes per hour, far less than the 12, 14 or 16 minutes of commercials you’ll hear every hour on any commercial broadcast station.
Please, support our advertisers. They’ve taken a chance by advertising on Internet radio, a new media source for many old school advertisers.
If you have any questions, please drop me a note. The operation is pretty transparent. And if you’d like to advertise on KROB, I’d like to hear from you as well
It’s not unheard of when high school seniors play a memorable prank before graduation. Unfortunately the prank at Chimacum High School over this past weekend will long be remembered for the wrong reasons.
School personnel arrived back on Monday to find the graffiti prank on the sidewalks, but the word “senior” was misspelled not once, but twice. Outside the front office read “senor power,” while another behind the school was only one word: “seinor.”
Principal Whitney Meissner spoke with The Peninsula Daily News about the prank saying “I think they were probably in a hurry, since they didn’t want to be seen outside the front of the school spray painting the sidewalk”. She went on to say “But it doesn’t reflect very well on the educational system.”